My current book project, When Postwar American Fiction Went Viral: Literary Protest, Corporate Profit, and Popular Readers in the Twenty-First Century, explores how and why people in the last two decades, inspired by the rise of the internet and social media, recirculated and reimagined American literary texts published in the late-twentieth century — through #BlackLivesMatter tweets, licensed Amazon fanfiction, “streetfighter” websites, Tumblr selfies, and more. Throughout the book, I rely on digital and computational tools, and I demonstrate how internet data about literature’s proliferating social lives enriches the fields of literary studies, digital humanities, and cultural analytics.